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Web & Apps

E-Commerce Launch Checklist: 24 Things to Check Before You Go Live

Payment edge cases, tax on shipping, abandoned carts, return flows and the mobile checkout tests most stores skip until customers find them.

Tall warehouse racking stacked with palletised stock
9 min read ORVIA team

Most store launch problems are not bugs. They are cases nobody tested because they only occur with real money and real customers. Work through this before you announce.

Payments

  • Place a real order with a real card, then refund it end to end
  • Test a failed payment — does the order stay pending and the stock release?
  • Test a payment that succeeds but the browser closes before redirect
  • Confirm UPI, net banking and cash on delivery each behave correctly
  • Check that a partial refund updates the invoice and the ledger

Tax and pricing

  • GST applied correctly by product category, not one flat rate
  • Tax on shipping charges handled as your accountant expects
  • Interstate versus intrastate determination from the delivery address
  • Invoice numbering continuous and compliant
  • Discount codes that cannot be stacked into a negative total

Stock and fulfilment

  • Two customers buying the last unit simultaneously — does one fail cleanly?
  • Out-of-stock items hidden or clearly marked, never silently orderable
  • Courier serviceability check by pincode before the customer pays
  • Tracking updates reaching the customer by email and SMS
  • A return and exchange flow that staff can actually process

Mobile and performance

  • Complete a full checkout on a mid-range Android phone on 4G, not office wifi
  • Product images compressed — a 3 MB hero image is a lost sale
  • Address form using the correct keyboard types and autofill
  • PageSpeed Insights mobile score above 70 on product pages

Search and analytics

  • Product schema with price and availability on every product page
  • Canonical tags on filtered and sorted category URLs
  • Sitemap submitted and the staging site blocked from indexing
  • E-commerce conversion tracking firing on the real thank-you page
  • Abandoned cart recovery configured and tested

Frequently asked

Should we launch with all products?

No. Launch with your best-selling forty, verify the order flow with real customers, then expand. A catalogue of two thousand untested products multiplies every defect.

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