Where the client started
The previous site was slow on mobile, listed branches on a single page and sent every booking through a phone call. Patients searching for a test near them rarely reached a booking.
- Slow mobile pages and no clear route from search to booking
- No individual pages for branches or individual tests
- Bookings handled entirely by phone and WhatsApp messages
How we approached it
- 1 Branch and test pages A dedicated page for each branch and each major test, written around what patients actually search for.
- 2 A short booking flow Choose a test, a branch and a time slot in a few taps on mobile, with confirmation sent to the patient and the branch.
- 3 Speed and local search Performance tuning for mobile and a complete Google Business Profile for every branch.
- 4 Tracking Bookings were tracked from first visit to confirmation, so the result could be measured rather than estimated.
2.8x increase in online appointment bookings