Where the client started
The firm relied on referrals and had almost no organic presence. The site had thin practice-area pages, technical problems that limited crawling, and an incomplete local profile.
- Practice areas described in a paragraph each, with no depth
- Technical issues limiting how well the site was crawled and indexed
- An incomplete Google Business Profile and few local citations
How we approached it
- 1 Technical audit and fixes Crawl, speed and structure problems were fixed first so that later content could actually rank.
- 2 Practice-area content Each practice area got a properly researched page and supporting guides written for the questions clients ask before they call.
- 3 Local visibility Google Business Profile completed and managed, with consistent local citations and a review process.
- 4 Reporting A monthly report linking rankings and traffic to enquiries, in plain language.
340% organic traffic growth in 8 months